Second Programme of Community action in the Field of Health 2008-2013
Boys and Girls - An interactive web-based series to promote healthy lifestyles among European adolescents [Boys and Girls]
The general objective is to carry out and assess the effectiveness of a web-campaign and to raise awareness about risky lifestyles for youth aged 15-18 years old who are neither in work nor in educati...
The general objective is to carry out and assess the effectiveness of a web-campaign and to raise awareness about risky lifestyles for youth aged 15-18 years old who are neither in work nor in education. The project aims to target these adolescents in a way that will lead to raise their awareness and knowledge of healthier behaviours.
The final messages and production of the web series will be developed, peer reviewed and validated over the project duration by issue experts, a focus group of adolescents and social networks.
The roll-out of the web-campaign will include activities aimed at gathering interest for the series through social networks, media and web-based channels etc., as well as the display of the series on the relevant sharing platforms (eg. Youtube, Daily Motion)
The aim is to test the effectiveness of an innovative communication approach to the target group, that could be applied in other EU and national health policies.
Start date: 01/09/2010 - End date: 01/09/2012
Call: Promote Health (Hp-2009)
Topic: Disadvantaged Groups