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Focus on Youth, Football and Alcohol [F.Y.F.A.] [738157] - Project
Project abstract

Focus on Youth, Football and Alcohol (F.Y.F.A.)
This project will contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and on heavy episodic drinking. It will aim at generating good practices targeting the reduction of heavy episodic drinking among young people and develop guidelines for youth sport clubs regarding alcohol across EU. F.Y.F.A. project will facilitate networking to build EU and national capacities. It will among others:
1) To review policies related to young people, sport, marketing and alcohol with particular focus on football on international, national and local level.
2) To interview relevant stakeholders and decision makers at international, national and local level regarding young people, sport, marketing and alcohol.
3) To identify one local youth football club in six Member States, where young people, aged 13-15 participate in regular sporting activities
4) To interview football club management to find out: attitudes, strategies to reduce drinking and harms for young people
5) To interview 8 young people in six countries to discuss and to make recommendations to policy makers about young people, sport, marketing and alcohol.
6) To make a video in three settings, using ESPAD framework – with 6 young women and 6 young men aged between 13 and 15 from three countries.
7) To amalgate the country videos into one video with sub-titles for different countries which will be produced and disseminated.
8) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.

Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.

Summary of context, overal objectives, strategic, relevance and contribution of the action

Alcohol is one of the psychoactive substance used by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems including risky sexual behaviour, arguments, accidents and health problems. There is also clear evidence of a likely causal relationship between alcohol use in adolescence and damaging structural changes to the brain. The immediate (acute) effects of excess alcohol consumption include vomiting, injury, coma and hypothermia.
The European School Survey Project on alcohol and drugs (ESPAD) has aimed to collect comparable data on substance use among 15–16 year old students in as many European countries as possible, every four years, with 1995 as the starting point. In all ESPAD countries (39 in total), except for Kosovo and Iceland, at least 70% of the students have drunk alcohol at least once during their lifetime, with an average of 85% in the 2011 survey.
Sports are one of the most popular organized activities for young people in Europe. It is an arena that is underused as a target for policy and behaviour change. Sports are an arena that reaches many different groups – both peer leaders and also vulnerable youth. The relationships with reliable and stable adult youth leaders are important for many vulnerable young people so there is a potential for prevention/health promotion and the leisure arena is potentially important for shaping attitudes and behaviour change.
Over the years sports sponsorships have been used to promote alcohol and marketing, creating a platform for strong marketing, loyalties and experiences. We believe decision makers and sport leaders have not given the association between the harm done by alcohol enough attention and acknowledged how sponsorship of alcohol allows for the association of alcohol consumption with the health and vigour associated with professional sports.
Although football-specific clubs have been selected for the F.Y.F.A. project, the learning from the project should inform policy and practice across other contexts where young people take part in sports and where there are therefore opportunities for preventative interventions.
This project will contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and on heavy episodic drinking. It will aim at generating good practices targeting the reduction of heavy episodic drinking among young people and develop guidelines for youth sport clubs regarding alcohol across EU. F.Y.F.A. project will facilitate networking to build EU and national capacities. It will among others:
1) To review policies related to young people, sport, marketing and alcohol with particular focus on football on international, national and local level.
2) To interview relevant stakeholders and decision makers at international, national and local level regarding young people, sport, marketing and alcohol.
3) To identify one local youth football club in six Member States, where young people, aged 13-15 participate in regular sporting activities
4) To interview football club management to find out: attitudes, strategies to reduce drinking and harms for young people
5) To conduct semi-structured interviews with 8 young people in six countries to discuss and to make recommendations to policy makers about young people, sport, marketing and alcohol.
6) To make a video in three settings, using ESPAD framework – with 6 young women and 6 young men aged between 13 and 15 from three countries.
7) To amalgate the country videos into one video with sub-titles for different countries which will be produced and disseminated.
8) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.
9) To hold an international conference on Alcohol, Sport and Youth – launching

Methods and means

The F.Y.F.A. project main objective is to contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and heavy episodic drinking. The project comprises of a series of integrated activities aiming at generating good practices targeting the reduction of heavy episodic drinking among young people. F.Y.F.A. project will facilitate networking to build EU and national capacities. This will include:
1) To review in each context policies and practices related to young people, alcohol and sport.
2) Analysing the impact of measures employed in different youth sports clubs towards reduction in underage drinking and heavy episodic drinking
3) Facilitating exchange of knowledge and good practices among public health actors in the use of various tools and methods to reduce underage drinking and heavy episodic drinking
4) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.

Management and Coordination of F.Y.F.A. will consist of: a) project co-ordinator and management team (work package leaders) b) advisory group c) project partners and d) collaborating partners. The Kick Off meeting was held in Luxembourg on the 4-5 September 2017. Management meetings will be held in occasion of study visits, or seminars, or via skype conference in order to reduce travel costs. The management will be transparent and inclusive. Project implementation will be monitored by project board.

“Dissemination” of F.Y.F.A. consists of actions undertaken to ensure that the results and deliverables of the project are made available to the target groups. The main activities are: websites, newsletters, participation in meetings and events, on line reports. The methodology will be to map all relevant national and international institutions, civil society actors, fora and events to disseminate the project results and publications. Furthermore, dissemination is provided by high level networks working to reduce alcohol related harm, using their platforms and meetings in order to reduce costs.

The Evaluation of the project will rely on various methods and instruments used to assess the project deliverables and their quality throughout its implementation and it will be based on both quantitative and qualitative instruments (including desk review of all relevant project materials and documents, online surveys, face-to-face interviews, participants’ observation, etc.) aimed at providing an in depth evaluation. The overall evaluation will tackle the processes of the project (e.g. timing, networking, organization, communication and value of the project as seen by partners and assessed by the evaluator), the outputs (e.g. review of project deliverables and outputs, in terms of scientific accuracy, readability, usability and ease of access, by selected stakeholders), and the outcomes (e.g. extent of the dissemination, stakeholders’ interest in the project achievements and intention of make use of its main findings). All evaluation activities will be organized, managed and overseen by the evaluator, involving all F.Y.F.A. partners. A detailed Evaluation Plan will be produced quite early in the project timeline (Month 4) and it shall: be the main tool for the planning of the evaluation activities, outline how data collection, aggregation, analysis, and reported are going to be performed, define roles for all the Associated Partners, and in the end operationalize all the evaluation methodologies amongst the project structure and partners. The future to be developed Evaluation Plan will devise methodologies and instruments by taking into consideration the already decided process, output and outcome indicators. It is against these indicators that the achievements of the project will be measured, and the analysis of stakeholders to be addressed in the evaluation process.

Review of international policies and practice related to young people, sport, marketing and alcohol. A revi

Work performed during the reporting period

4-5 September Kick off meeting in Luxembourg with all partners present giving an overview over forthcoming work and actions. In addition some financial managers from the partners meet CHAFEA financial manager, there were presentation by Chafea policy officer and DG Sante C 4 gave an update on alcohol policy at EU level.