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Focus on Youth, Football and Alcohol [F.Y.F.A.] [738157] - Project
Project abstract

Focus on Youth, Football and Alcohol (F.Y.F.A.)
This project will contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and on heavy episodic drinking. It will aim at generating good practices targeting the reduction of heavy episodic drinking among young people and develop guidelines for youth sport clubs regarding alcohol across EU. F.Y.F.A. project will facilitate networking to build EU and national capacities. It will among others:
1) To review policies related to young people, sport, marketing and alcohol with particular focus on football on international, national and local level.
2) To interview relevant stakeholders and decision makers at international, national and local level regarding young people, sport, marketing and alcohol.
3) To identify one local youth football club in six Member States, where young people, aged 13-15 participate in regular sporting activities
4) To interview football club management to find out: attitudes, strategies to reduce drinking and harms for young people
5) To interview 8 young people in six countries to discuss and to make recommendations to policy makers about young people, sport, marketing and alcohol.
6) To make a video in three settings, using ESPAD framework – with 6 young women and 6 young men aged between 13 and 15 from three countries.
7) To amalgate the country videos into one video with sub-titles for different countries which will be produced and disseminated.
8) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.

Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.

Summary of context, overal objectives, strategic, relevance and contribution of the action

Alcohol is one of the psychoactive substance used by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems including risky sexual behaviour, arguments, accidents and health problems. There is also clear evidence of a likely causal relationship between alcohol use in adolescence and damaging structural changes to the brain. The immediate (acute) effects of excess alcohol consumption include vomiting, injury, coma and hypothermia.
The European School Survey Project on alcohol and drugs (ESPAD) has aimed to collect comparable data on substance use among 15–16 year old students in as many European countries as possible, every four years, with 1995 as the starting point. In all ESPAD countries (39 in total), except for Kosovo and Iceland, at least 70% of the students have drunk alcohol at least once during their lifetime, with an average of 85% in the 2011 survey.
Sports are one of the most popular organized activities for young people in Europe. It is an arena that is underused as a target for policy and behaviour change. Sports are an arena that reaches many different groups – both peer leaders and also vulnerable youth. The relationships with reliable and stable adult youth leaders are important for many vulnerable young people so there is a potential for prevention/health promotion and the leisure arena is potentially important for shaping attitudes and behaviour change.
Over the years sports sponsorships have been used to promote alcohol and marketing, creating a platform for strong marketing, loyalties and experiences. We believe decision makers and sport leaders have not given the association between the harm done by alcohol enough attention and acknowledged how sponsorship of alcohol allows for the association of alcohol consumption with the health and vigour associated with professional sports.
Although football-specific clubs have been selected for the F.Y.F.A. project, the learning from the project should inform policy and practice across other contexts where young people take part in sports and where there are therefore opportunities for preventative interventions.
This project will contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and on heavy episodic drinking. It will aim at generating good practices targeting the reduction of heavy episodic drinking among young people and develop guidelines for youth sport clubs regarding alcohol across EU. F.Y.F.A. project will facilitate networking to build EU and national capacities. It will among others:
1) To review policies related to young people, sport, marketing and alcohol with particular focus on football on international, national and local level.
2) To interview relevant stakeholders and decision makers at international, national and local level regarding young people, sport, marketing and alcohol.
3) To identify one local youth football club in six Member States, where young people, aged 13-15 participate in regular sporting activities
4) To interview football club management to find out: attitudes, strategies to reduce drinking and harms for young people
5) To conduct semi-structured interviews with 8 young people in six countries to discuss and to make recommendations to policy makers about young people, sport, marketing and alcohol.
6) To make a video in three settings, using ESPAD framework – with 6 young women and 6 young men aged between 13 and 15 from three countries.
7) To amalgate the country videos into one video with sub-titles for different countries which will be produced and disseminated.
8) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.
9) To hold an international conference on Alcohol, Sport and Youth – launching

Methods and means

The F.Y.F.A. project main objective is to contribute towards efforts to reduce alcohol related harm with special focus on underage drinking and heavy episodic drinking. The project comprises of a series of integrated activities aiming at generating good practices targeting the reduction of heavy episodic drinking among young people. F.Y.F.A. project will facilitate networking to build EU and national capacities. This will include:
1) To review in each context policies and practices related to young people, alcohol and sport.
2) Analysing the impact of measures employed in different youth sports clubs towards reduction in underage drinking and heavy episodic drinking
3) Facilitating exchange of knowledge and good practices among public health actors in the use of various tools and methods to reduce underage drinking and heavy episodic drinking
4) Strengthening capacity of the stakeholders and partners involved through EU networking and good practice exchange.

Management and Coordination of F.Y.F.A. will consist of: a) project co-ordinator and management team (work package leaders) b) advisory group c) project partners and d) collaborating partners. The Kick Off meeting was held in Luxembourg on the 4-5 September 2017. Management meetings will be held in occasion of study visits, or seminars, or via skype conference in order to reduce travel costs. The management will be transparent and inclusive. Project implementation will be monitored by project board.

“Dissemination” of F.Y.F.A. consists of actions undertaken to ensure that the results and deliverables of the project are made available to the target groups. The main activities are: websites, newsletters, participation in meetings and events, on line reports. The methodology will be to map all relevant national and international institutions, civil society actors, fora and events to disseminate the project results and publications. Furthermore, dissemination is provided by high level networks working to reduce alcohol related harm, using their platforms and meetings in order to reduce costs.

The Evaluation of the project will rely on various methods and instruments used to assess the project deliverables and their quality throughout its implementation and it will be based on both quantitative and qualitative instruments (including desk review of all relevant project materials and documents, online surveys, face-to-face interviews, participants’ observation, etc.) aimed at providing an in depth evaluation. The overall evaluation will tackle the processes of the project (e.g. timing, networking, organization, communication and value of the project as seen by partners and assessed by the evaluator), the outputs (e.g. review of project deliverables and outputs, in terms of scientific accuracy, readability, usability and ease of access, by selected stakeholders), and the outcomes (e.g. extent of the dissemination, stakeholders’ interest in the project achievements and intention of make use of its main findings). All evaluation activities will be organized, managed and overseen by the evaluator, involving all F.Y.F.A. partners. A detailed Evaluation Plan will be produced quite early in the project timeline (Month 4) and it shall: be the main tool for the planning of the evaluation activities, outline how data collection, aggregation, analysis, and reported are going to be performed, define roles for all the Associated Partners, and in the end operationalize all the evaluation methodologies amongst the project structure and partners. The future to be developed Evaluation Plan will devise methodologies and instruments by taking into consideration the already decided process, output and outcome indicators. It is against these indicators that the achievements of the project will be measured, and the analysis of stakeholders to be addressed in the evaluation process.

Review of international policies and practice related to young people, sport, marketing and alcohol. A revi

Work performed during the reporting period

4-5 September Kick off meeting in Luxembourg with all partners present giving an overview over forthcoming work and actions. In addition some financial managers from the partners meet CHAFEA financial manager, there were presentation by Chafea policy officer and DG Sante C 4 gave an update on alcohol policy at EU level.

Summary of activities the first twelve months
• Kick off meeting of the FYFA project at CHAFEA, Luxembourg 4-5 September 2017
• Distribution and discussion of administrative tasks and project planning
• All Participants of FYFA management group have been active in all plannig
• Plan for organization and hosting of meetings and email exchange
• Consortium agreement – 4.10.2017
• Outline technical reports – 20.11.2017
• Leaflets – 1.12.2017 in Dutch, English, Finnish, Italian, Lithuanian, Norwegian and Polish
• Website online – 1.12.2017
• Dissemination & Communication Plan 27.2.2018
• Social media accounts 28.2.2018
• Evaluation plan – 31.12.2017 (delayed)
• Management meeting at ISS, Rome 8 March 2018
• Review Protocol international – 6 .11.2017
• Interview work package 4 – list delayed
• Report ongoing – delayed due to availability of interviews (still waiting WHO and FIFA)
• Protocol wp 5 – ongoing
• Protocol wp 6 – ongoing
• Protocol wp 7 - ongoing

There has been some delay in deliverable s as the sport clubs are new areas for all partners and it has been far more difficult to establish contact with some of them than expected. For this reason, an amendment to the project has been requested for the FYFA project to be prolonged to 36 months instead of 24 months.
With a longer period and new deadlines for deliverable s and milestones it should be possible to achieve delivery on time.

The main output achieved so far and their potential impact and use by target group (including benefits)

The main outputs have not been achieved yet, as project is in the beginning phase.

We have to date delivered:

For the FYFA project the following templates were developed by 20th November 2017:
• FYFA Style guidebook
• Logo
• Twitter images
• PP Presentation background
• Agenda template
• Invitation template
• Report template
• Last page document
The templates are available by contacting info@eurocare.org

The FYFA Leaflet is available here https://www.fyfaproject.eu/workpackages.php. The leaflet was published 1.12.2017 in in English and translated to Dutch, English, Finnish, Italian, Lithuanian, Norwegian and Polish

The Consortium Agreement was agreed among all members by the 4th October 2017.

The Dissemination and Communication Plan was ready by 27th February 2018.

The Evaluation Plan was ready by 31st December 2017.

The overall FYFA Protocol was prepared by Eurocare and agreed by all members by 22nd June 2018.

The Review Protocol for international policies related to alcohol, young people, marketing and football was ready by 6th November 2017.

The list of interviews International level was available 21st June 2018
So far, the international interviews have taken place (awaiting only two final contributions), the final report from WP4 is almost ready. It has been more difficult than expected to get contact and interviews with the sporting organisations.

To date around 600 participants in different conferences and meetings have been informed about the ongoing FYFA project – in order to highlight the issue around young people, alcohol sports organisations. This includes members of Ministry of Health in Lithuania and Italy.

Two partner meetings were conducted:
- Kick off meeting at CHAFEA, Luxembourg 4-5 September 2017
- Management team meeting at ISS, Rome 9 March 2018.

Achieved outcomes compared to the expected outcomes

As described above the FYFA project has been already described in a number of European conferences and meetings.

It is early in the process as only 1/3 of the project is ready.

The report on the findings of the international level (WP4) of sporting organisations is nearly ready, it is just awaiting response from two key stakeholders that have been contacted on numerous occasions (FIFA and WHO). Given their profile, it was considered that a slight delay in the delivery was acceptable, in order to achieve their input.

The dissemination materials have been created (WP2), website, social media accounts.

Dissemination (WP2) and Evaluation (WP3) plans have been delivered

Dissemination and evaluation activities carried out so far and their major results

The project website is available here: http://fyfaproject.eu/ and has been online from 1st December 2017.

In addition there is a web site for FYFA project in Finnish http://www.ehyt.fi/fyfa
On the Finnish website there has been two Blog updates:
Blog for EHYT web site (24.4.2018) “Football is more than just a game”
Blog for EHYT web site (14.6.2018) “Island’s Miracle on two counts”

FYFA's social media accounts can be found at the following links:

Facebook: https://www.facebook.com/fyfaproject/

Twitter: https://twitter.com/fyfaproject @fyfaproject with
• 21 Tweets
• 209 Following
• 39 Followers

YouTube: https://www.youtube.com/channel/UC14lIW5JjqYZ77DuWF0TMjw

FYFA project currently doesn't meet the criteria to create an account on ResearchGate because to date there are not any published articles. Account will be established in due course.

The leaflet was published 1.12.2017 in in English and printed in 1000 copies. The leaflet was translated to Dutch, English, Finnish, Italian, Lithuanian, Norwegian and Polish

Information regarding the project has already been disseminated widely in a number of meetings at both national as well as European level.

The following conferences being some of the examples:

4th European Alcohol Policy Youth Network conference 11-12 October 2018 (80 paticipants)
Nordic Network on Alcohol and Drugs (NordAN) conference 5-6 October 2018 (60 participants)
EU Foetal Alcohol Syndrome Conference 24-26 September 2018 (200 participants)
European Mutual Help Network for Alcohol related problems (EMNA) meeting 6 June 2018 (10 participants)
Alcohol Prevention Day in Rome, 16 May 2018 (80 participants)
Actis Rusfeltets Samarbeidsorgan, Norway, General Assembly 2 May 2018 (150 participants)
Localize It project meeting 13 – 14 March 2018 (30 participants)
Briefing the EHYT unit of communications professionals in EHYT 30.5.2018
Finnish professionals of child protection 21.8.2018 (60 participants)
Finnish Olympic committee 28.5.2018

Coordination with other projects or activities at European, National and International level

STAD project on football and alcohol: Johanna Gripenberg, Centrum för Psykiatriforskning, Stockholm Läns Sjukvårdsområde/ Karolinska Institutet, Stockholm participated in the Management meeting in Rome in March 2018

Localize It: Johan Jongblaut participated in the expert meeting taking place in Munster, Germany in March 2018

European Healthy Stadia - http://healthystadia.eu/ contact has been established and one of the members will participate as expert to peer review reports and guidelines.

Expert group to peer review:
Associate Professor Kerry O'Brien - http://profiles.arts.monash.edu.au/kerry-obrien/
University of Monash, Australia

Professor Reiner Hanewinkel - https://www.ift-nord.de/de/institut/unser-team/
Institut für Therapie- und Gesundheitsforschung, Kiel, Germany

Robin Ireland, Director of Research, Healthy Stadia - http://healthystadia.eu/