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"Healthy and Active Ageing: Our challenge" [HealthAge] [20134304] - Conference
General objectives

Objectives: the three main objectives of the conference, along with the pillars of the 2nd Health Programme are the following:

1. Explore the conditions and capitalise on existing experiences (policy, legal, technological, financial and organisational) necessary for high-quality and safe healthcare for an ageing population. The conference will present and discuss innovative models enabling healthy and active ageing through improved access to care and social support structures. The purpose of the conference is to connect scientific know how with models of practical implementation introducing innovative holistic approaches bringing together users, knowledge institutes, the private sector and public authorities in a structured way. Healthcare policies in Ageing rely on innovative healthcare models, which are both cost-efficient and user adapted. Eindhoven as a likely EIP AHA reference site (one of five selected), has ample experience with such implementation models.

2. Discuss approaches to increase the participation of an ageing population in socio-economic activities, comprising supporting policy framework with public-private partnership constellations. Holistic models will be discussed to support preventive measures which increase the healthy life years will be presented and discussed. One of the problems faced at the moment is user acceptance and user friendliness of policies and applications and products. Through Co Creation models and concepts a more demand driven approach can be organised bringing together all relevant stakeholders from the very beginning of processes through so called testing activities in Living Labs

3. Identify and disseminate best practices, information and knowledge on health issues including models supporting innovative and safe health care for elderly and social inclusion initiatives. Also to strengthen various clusters and networks, also linking in with the dissemination activities under various EU cooperation projects. One of the reference projects will be the NWE Health Cluster on Ageing but also the RECAP project which is a very good example of a regional integrated Care Portal being set up.

In the conference the following themes will be highlighted:
o Implementation / organization perspective: highlighting best practice and innovative approaches and models in the organization, planning, management and evaluation, e.g. the shared services concept where different players in care, cure and wellbeing institutions as well as municipalities work together
o Policy, regulatory and governance perspective: framework and models supporting healthy and active ageing, including public-private-partnership models and healthcare policies
o Safety perspective: Health care data systems (e.g. patient files)
o Financial perspective: financing services, including the recourse to volunteering schemes with non-paid care services from family members or other volunteers and increasing the economic and volunteering activities of an ageing population
o Patients’ perspective: adapting healthcare to patients’ needs, e.g. programmes, regimes and approaches to stimulate physical exercises, a healthy diet, safe home environment, social interaction to improve the physical and mental well-being

Expected achievements

Out of 350-400 participants expected to participate, the approximate break-down between the EU level and Member State level (comprising between 18 and 28 countries):

EU LEVEL: 70-90
EU institutions
• Head of Unit / Active Ageing, Pensions, Healthcare, Social Services Directorate / General for Employment, Social Affairs and Inclusion / European Commission
• European Parliament
• European Economic and Social Committee
• European Centre for Disease Prevention and Control

EU-level health focused networks and organisations (including Members of European Year for Active Ageing and Solidarity between Generations 2012)
• EIP AHA
• Age Platform Europe
• Alzheimer Europe
• European Federation of Older People
• European Hospital and Healthcare Federation
• European Volunteer Centre
• Confederation of Family Organisations in the European Union
• Council of European Municipalities and Regions
• Eurocarers
• EuroHealthNet
• European Association of Homes and Services for the Ageing
• European Civil Society Platform on Lifelong Learning
• European Disability Forum
• European Federation of Parents and Carers at Home
• European Federation of Retired and Older People
• European Social Insurance Platform
• European Social Network
• Pharmaceutical Group Of The European Union
• European Public Health Alliance
• Confederation Of Family Organisation in the EU
• Health First Europe
• European Patients` Forum
• European Society for Quality in Healthcare
• Mental Health Europe
• SMES-EUROP
• The European Network of National Civil Society Associations

INTERNATIONAL LEVEL (APPROX. 16-20 PARTICIPANTS)
• WHO Europe and headquarters
• OECD and the European Observatory
• International Council on Social Welfare

COUNTRY LEVEL (APPROX. 160-180 PARTICIPANTS)
At the country level, every effort will be taken to ensure a balanced representation from the various central and local government bodies (e.g. Ministry of Health), various councils (e.g. Senior Citizens Council from Austria), healthcare services, institutes (e.g. Institute for Demography, The Swedish Institute for Health Sciences and Institute for Patients’ Rights & Health Education in Poland), Centres (e.g. Centres for Healthy Ageing in Denmark), Platform (e.g. Austrian Interdisciplinary Platform on Ageing and Ligue des Usagers des Services de Sant in Belgium) and Networks (e.g. Vlaams Patient platform vzw), associations (e.g. the Association Of Voluntary Health in Finland), research and development and relevant universities (e.g. National School of Public Health in Greece) and IT businesses active in the Health Sector.

Target audience

The conference will be multi-stakeholder, with participants at international, EU as well as national level. Some 350/400 participants are expected, from two target participant groups: approx. 70-90 will represent various organisations, networks and policy makers at EU level, approx. 250-330 will be representatives from central or local government, the ICT health sector, businesses, caregivers, health insurance organisations/companies, civil society, scientific organisations, patient organisations, NGOs and academia from all the 27 EU Member States as well as from Croatia.

Break-down of target groups:
1) All the EUROPEAN INSTITUTIONS will be involved, e.g. the Commission with focus on DG SANCO as well as the European Parliament and the Economic and Social Committee. To ensure linkage with efforts and priorities at global level, INTERNATIONAL DIMENSION will be covered through participation from WHO and OECD etc. Some of the expected participating speakers from these organisations will be:
• The European Commissioners or Head of Units, the President of the EESC, President or Vice-President and Members of the European Parliament
• WHO Europe and headquarters, OECD and the European Observatory and the International Council on Social Welfare

2) Representatives of the MAJOR EUROPEAN NETWORKS on Health, representing people involved in the concrete implementation of ageing patient rights such as doctors, nurses, hospitals, associations, pharmacists, ageing patient organizations, EIP AHA, the Pharmaceutical Group of the European Union; the European Hospital and Healthcare Federation; European Public Health Alliance; AGE Platform Europe; Confederation Of Family Organisation in the EU, Health First Europe, European Federation for Older People and the European Patients` Forum.

3) At the MS level, as specified in target participants, governance bodies, national health authorities, civil society and academia will be represented from 27 EU Member States and Croatia. It is important that all the Member States have a possibility to join to ensure as wide reach as possible. Among the 28 countries invited, it is expected that at least 18 countries will be represented including the following groups of countries.
• NWE and Nordic countries: these are the countries Slimmer Leven mainly cooperates with within the EU programmes. There are several common traits in policy and decision-making and the approach towards demographic change and the ageing population. These countries are all rather advanced in designing and implementing Healthy Ageing strategies and cooperation models. They will disseminate practices and knowledge to the less advanced EU countries
• Greece, Italy and Latvia; the Presidential trio for 2014 and first half of 2015. A well-planned and targeted Conference can provide valuable information forming the basis for various decisions on initiatives and programmes promoting and healthy and active ageing at European level
• Other EU countries that may learn from successful and not successful NWE and Nordic countries approaches but they also provide alternative approach and models, particularly interesting in times of shrinking public funds

4)Along with the Stc and the SciC members` networks, EU stakeholder networks (Interreg Strategic Health Cluster, EIP-AHA,etc) will be used to reach the targeted participants and ensure broad EU participation.

Conference programme

DAY 1

Introduction: Opening speeches also covering objectives and themes of the Conference (Dutch Minister of Health, Commissioner of Queen from North Brabant, Slimmer Leven, Municipality of Eindhoven)
• Presentation of the agenda (Slimmer Leven)
• EU Health Programme for 2013 onwards – focusing on objectives and measures to promote healthy and active living (DG Health and Consumers)
• EU Digital Agenda (Commissioner for Digital Agenda)

Coffee break

Conference Block 1: Conditions (policy, legal, technical, financial and organisational) necessary for cost-effective, high-quality and safe healthcare for an ageing population
• Innovativeness in healthcare policy and legislative framework at EU, national and local level
• Technological and scientific framework; the case for ICT solutions, E-health in care and healthcare management
• Financing health care, traditional and new funding approaches. Comparison of existing models
• Practical implementation framework (adapting to user, management models)

Lunch

• Panel discussion on Block component 1, particularly focusing on policy and implementation framework (chair: Slimmer Leven, members: Commission delegate, WHO/OECD, EIP AHA, AGE Platform, national authorities)

Conference Block 2: Discuss approaches to increase the participation of an ageing population in socio-economic activities, comprising supporting policy framework with public-private partnership constellations

• Challenges and opportunities of demographic change and an ageing population: Commission delegate (linking to EU2020 and intergenerational policy)
• Voluntary approaches to healthcare organisation and implementation: NGO for voluntary services
• The case of older workforce: flexible and voluntary approaches promoting socio-economic activities: delegate from federations, NGOs focusing on voluntary services and/or employment services

Coffee break

• Panel discussion on Block component 2, particularly focusing on the needs of the elderly (chair: Slimmer Leven, members: Commission delegate, WHO/OECD, EIP AHA, AGE Platform, representatives from national authorities)

Announcing the prize for best scientific paper

Networking and project dissemination activities: project stands, sponsors podium, bilateral meetings

DAY 2

Conference Block 3: Disseminate best practices on various cooperation and implementation approaches and models supporting innovative and safe health care for elderly and social inclusion initiatives
• Press Conference
• Welcome and presentation of Day 2 agenda: Slimmer Leven/Brainport
• EU policy and initiatives regarding information sharing and dissemination of best practices in active and healthy ageing: Commission delegate
• Cooperation platforms, networks and clusters: Brainport
• Dissemination platforms: delegate at international level
• EIP AHA reference sites: EIP AHA delegate

Coffee break

• Selection of Best practices: 5 case studies from 5 countries (including Eindhoven model)

Lunch

Workshops

o Workshop theme 1: Policy, regulatory, technological and governance experiences: framework and models supporting healthy and active ageing, including PPP models

o Workshop theme 2: Implementation / organization perspective:
• best practice models, e.g. the Living Labs in Eindhoven:
• organization, planning, management and evaluation
• shared services between different players of the health care sector

o Workshop theme 3: Safety perspective: Health care data systems (e.g. patient data protocols and electronic patient files)

o Workshop theme 4: Financial perspective: financing services, volunteering schemes with non-paid care services and increasing the economic and volunteering activities of an ageing population

o Workshop theme 5: Patients’ perspective: adapting healthcare to patients’ needs, e.g. programmes and approaches to stimulate physical exercises, healthy diet, safe home environment, social interaction aimed to improve the well-being

Conclusions and recommendations from the workshops

Closing session

Details
Start date: 01/06/2014
End date: 01/06/2015
Duration: 12 month(s)
Current status: Finalised
Programme title: Second Programme of Community action in the Field of Health 2008-2013
EC Contribution: € 70 000,00
Portfolio: Ageing