Provide guidelines for health information campaigns on the preparation and prevention of avian influenza epidemics to empower the population living in the rural areas of Europe.
Increase public health awareness on the topics of avian flu, and fill the existing information gap by promoting the preparedness of those who are involved in small-scale poultry and general animal farming, and all those who are more likely to be exposed to wildlife.
Use this project as a pilot for implementing similar projects, which might aim at developing a model for public health campaigns targeting the rural population for health hazards.
The project will improve European capacities to fight avian influenza and avoid its potential transformation into a deadly pandemic influenza, a major cross-border public health threat.
The project will take into account the special needs of the rural population and its different characteristics across three European regions which are representative of the south, central-north and eastern Europe. It will evaluate up-to-date scientific knowledge and define criteria on how to integrate or customise it to the existing public health campaign material, so that the latest information can be efficiently disseminated to the rural population. The channels and networks used for the dissemination of the public health material will also be assessed and existing efforts targeting the rural population reviewed.
Assessment and review of current channels and networks used for the dissemination of information on public health issues, such as avian influenza, to the rural population.
Identification of the most effective communication strategies with regard to communicating avian influenza to the rural population as well as information material for this purpose, and propose them as a best practice model.
Delivery for the population living in rural areas of practical information and guidelines on preventing and managing avian influenza.